A New Wave of Pet Food

On the most perfect days of my youth, the sun shone warm, the waves broke epically, and my friends and I enjoyed the time of our lives surfing along the Southern California coast. Our favorite break then is a place that remains my favorite today, a location that rested just off the coast of historic Bixby Ranch in Santa Barbara. Brimming with untouched beauty, I can still smell the salt air and hear my friends chanting to the surf gods when the sets were slow.

In the years since those days at the Bixby Ranch, I've traded the California ocean for the Colorado mountains. Still, when it came time to give a name to the company I founded, there was only one right answer—an homage to a place that was naturally perfect. BIXBI. 

In the time between swells, I worked on my family's mushroom farm. There, I developed an understanding and appreciation for the powerful health benefits of farm fresh foods. I applied that knowledge to our first product, our line of organic mushroom supplements for dogs and cats. BIXBI's portfolio has grown since those early days, but we're still independently owned and operated, and we've never lost sight of our mission to provide dogs and cats with the best nutrition, trusted ingredient sourcing, and transparent testing.

James Crouch, BIXBI Founder & CEO

Since 2009, we’ve crafted recipes that offer superior, whole food nutrition for pets.

Thoughtfully Sourced

Our proteins come with adjectives like cage-free, pasture-raised and wild-caught because they are.

Crafted, not Manufactured

We call them recipes for a reason. All BIXBI products are thoughtfully created to maximize nutrition and mouthwatering palatability.

Purity that’s Proven

Put down your No. 2 pencils, this is serious stuff. BIXBI uses third-party labs to test for heavy metals and contaminants, ensuring only the best ends up in your bowl.

Empty bowls, full bellies

We overthink what goes into every recipe for superior digestive health and incredible taste.

Independent in Nature

No giant corporate boards here. BIXBI is independently owned and operated in Boulder, Colorado.

On the Menu

Freeze-dried, wet, dry, grain-free, healthy grain… with more dietary options than a new-age restaurant, BIXBI has a recipe for everyone.

For the Love of Pets

It’s our business but it’s a business we got into because of our extraordinary connection with the pets in our lives.

Our Commitment to Quality

Taking Steps to Improve Animal Welfare

At BIXBI we care about the compassionate treatment of animals. That's why by 2024 we plan to have select Liberty Kibble for Dogs and Cats - Chicken Recipe certified by meaningful animal welfare certification recognized by the ASPCA®'s Shop With Your Heart program. We'll share our progress towards this important milestone as each step occurs.

Frequently Asked Questions

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The product reviews on this website reflect the experience and opinions of individual consumers and should not substitute discussing the health of your animal with a veterinarian. BIXBI Pet does not guarantee any purchases made through unauthorized sellers.
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